Your Website Is Your First Sales Rep. Don’t Let It Chase People Away.

I jumped into a LinkedIn thread the other day about the uphill battle job seekers face getting past resume screening. It reminded me of something I used to do when I was reviewing resumes: I’d check the candidate’s LinkedIn profile. If it didn’t line up with their resume, that was a red flag. It didn’t mean they were lying, but it made me pause. And with a stack of resumes to review, even a small pause usually meant moving on.

The same thing happens when someone checks out your business.

Your website or LinkedIn might be the only shot you get to make a first impression. If your info is unclear, inconsistent, or just too thin, most people aren’t going to reach out and ask questions. They’re going to close the tab and move on.

We all get spammed by scammers daily so people are more aware than ever. So it’s no surprise that buyers are cautious. That’s why your digital presence has to do some of the heavy lifting upfront. And yet, I still see a lot of businesses with:

• No clear About Us page (Who are you? What do you actually do?)

• No real contact info (A form is ok but keeping your company fully doxed will break trust)

• Old services or content from years ago (If your last update was pre-pandemic, that’s a problem)

• Mixed or missing messages on LinkedIn (If your company page says one thing and your site says another, people notice)

  
  

You might be great at what you do. But if that’s not obvious online, you're giving people a reason to move on. You’re making it harder for your sales team to start a real conversation.

You don’t need a fancy site. But you do need a clean, current one that shows you're legit. Show that you're real. Show that you're active. Show that you’re someone worth doing business with.

If you want a fresh set of eyes on your website or LinkedIn through the lens of a customer, I’ll take a look and tell you what’s landing and what’s missing.